The European Union is introducing new rules on packaging and packaging waste.
The Packaging and Packaging Waste Regulation (PPWR) started applying across the EU on 12 August 2026. Its goal is simple: reduce packaging waste, make packaging more recyclable and encourage more sustainable packaging solutions.
For businesses selling across Europe, these changes will become increasingly relevant in the coming years.
What changes?
The new rules will be introduced gradually.
Other requirements relating to recyclability, recycled materials and reusable packaging will also come into effect from 2030 onwards.
Why does this matter for your business?
Packaging is an important part of e-commerce fulfilment. The box, protective materials and way an order is packed can all contribute to the amount of packaging waste generated.
This is why it is a good time for you to start reviewing your current packaging:
- Are your packaging sizes appropriate for your products?
- Are you using more packaging material than necessary?
- Can your packaging be recycled?
- Do you know which packaging materials you are using and in which quantities?
Preparing now gives you time to review your packaging and make any necessary changes before the new requirements come into effect.
How is TLogistics preparing?
At TLogistics, we are also reviewing what the new regulation means for our fulfilment and packaging activities.
As a your fulfilment partner, we want to make sure our processes are ready for the changes ahead and continue to support you as European packaging requirements evolve.
While you remain responsible for your own packaging compliance and EPR obligations, which apply to your business, we can support you with the operational side of fulfilment and help you prepare for the upcoming changes.
The PPWR is a long-term change, but preparation can start today.
If you would like to discuss how these upcoming changes could affect your European fulfilment operations, feel free to contact our team.
